Kingsway
THE BRIEF
Kingsway Estate Agents approached Truly as a new business with a clear vision: create a professional, trustworthy brand that would stand out in a competitive property market whilst reflecting their modern approach to estate agency.
As a new company, first impressions were more important than ever. They needed a complete visual identity that would inspire confidence from day one, alongside a high-performing website capable of showcasing their growing property portfolio and delivering a seamless experience for buyers, sellers, landlords and tenants alike.
The project extended beyond simply designing a logo or building a website. Kingsway required a cohesive brand from digital marketing through to physical signage, ensuring they looked established from the moment they launched.
Our brief was to create a strong, recognisable identity supported by a website that was both visually engaging and technically robust, giving the business the foundations it needed to grow.
WHAT WE DID
The project began with branding, where our design team explored a range of creative concepts inspired by the client’s vision of heritage, professionalism and trust. After presenting multiple logo directions, combining elements such as a crown, the letter ‘K’ and subtle property shapes, the final design struck the perfect balance between classic estate agency branding and contemporary design. The result is a memorable logo that works seamlessly alongside the logo wordmark or as a standalone icon.
Once the branding was established, we produced comprehensive brand guidelines covering logo usage, typography, colour palettes and visual styling. This ensured consistency across every piece of marketing, both online and offline.
We then designed and developed a completely bespoke website, built around user experience and functionality. The site integrates directly with Kingsway’s property management system via XML feed, automatically displaying the latest available properties with detailed information and imagery.
To make searching as simple as possible, we developed intuitive filtering that updates results instantly without forcing users to restart their search each time they adjust their criteria. Behind the scenes, automated servers update every 30 minutes to ensure property listings remain accurate and up-to-date, creating a smoother experience for prospective buyers and tenants.
To complete the project, we designed a full suite of branded assets, including business cards, social media templates and striking ‘For Sale’ boards that now help Kingsway stand out across Leamington Spa, Warwick and Kenilworth.
THE RESULTS
Our work with Kingsway Estate Agents delivered a cohesive brand identity and a digital platform designed to support long-term business growth.
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Increase in brand consistency across both digital and printed marketing materials.
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Improvement in user experience through enhanced website functionality and intuitive property search features.
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Properties automatically updated every month through seamless API integration and scheduled data refreshes.
Today, Kingsway has a brand that looks every bit as professional as the service they provide. Their website gives customers an effortless property search experience, whilst the supporting brand assets create recognition wherever the business appears, from social media through to property signage.
By combining thoughtful branding, intelligent website development and consistent design, we’ve helped create a strong platform that positions Kingsway for continued success in an increasingly competitive market.
Ready to take your business to the next level?
If our work with Kingsway Estate Agents has caught your eye, we’d love to hear from you.
Whether you’re launching a brand-new business, refreshing your identity or looking for a website that works as hard as you do, our team is here to help.
Got questions or want to chat about your goals?
Reach out, we’re here to help.
We can’t wait to work together and create something truly remarkable.
