Nahla Summers
THE BRIEF
Nahla Summers, founder of Sunshine People CIC, author of A Culture of Kindness and creator of the One Million Acts of Kindness campaign, approached Truly ahead of her most ambitious challenge yet.
Her mission was extraordinary: cycle more than 2,000 miles across the United States on a specially adapted two-seated quadricycle, designed to visually map the word “KINDNESS” via GPS tracking.
This challenge was about far more than the physical aspects. Nahla wanted to spark meaningful conversations around kindness, emotional wellbeing and human connection in an increasingly divided world.
She needed a PR campaign that would do more than generate headlines. The goal was to secure high-quality, long-form media opportunities that allowed her to tell the story behind the challenge, share her research and inspire audiences on a much deeper level.
Alongside ongoing SEO and PPC support, there was also an opportunity to enhance the website experience, improving usability, responsiveness and performance to better reflect the premium nature of their brand.
WHAT WE DID
Our focus was on building a project-led PR campaign that transformed Nahla’s journey into a compelling global media story.
Rather than chasing volume, we prioritised quality. We developed a targeted media strategy centred around broadcast interviews, feature opportunities and human-interest storytelling that positioned Nahla as a leading voice on kindness, emotional wellbeing and social impact.
Throughout the 61-day challenge, we managed media outreach across both the UK and the US, identifying opportunities that aligned with Nahla’s message and ensuring consistent coverage as her journey unfolded.
As Nahla travelled across America, inviting strangers to join her in the second seat of her quadricycle, countless genuine moments of kindness became powerful stories in their own right. We translated these experiences into engaging narratives that resonated with journalists and audiences alike.
Alongside raising awareness of the challenge itself, every piece of coverage helped shine a spotlight on Sunshine People CIC and the wider One Million Acts of Kindness campaign, extending the reach of Nahla’s mission far beyond the journey itself.
THE RESULTS
The campaign generated significant media coverage across both the UK and the United States, helping Nahla’s message reach millions of people.
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High-profile media features secured across national and international broadcast and news outlets.
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Of combined audience reach across television, radio, online news and podcast coverage.
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Of continuous storytelling, keeping Nahla’s journey and message at the forefront throughout the entire challenge.
Coverage included national features across the BBC, interviews on BBC Newsday, BBC Radio 5 Live and the BBC Global News Podcast, alongside multiple local television and news features throughout Minnesota and Iowa.
More importantly, the campaign achieved exactly what it set out to do: it gave Nahla the platform to tell her story properly. Rather than brief news mentions, audiences were able to hear the purpose behind the challenge, the research supporting it and the powerful conversations taking place along the way.
The campaign also strengthened Nahla’s position as a recognised voice in kindness-led social impact, whilst significantly increasing awareness of Sunshine People CIC and the One Million Acts of Kindness campaign.
By combining a powerful human story with a carefully planned PR strategy, we helped transform one remarkable journey into an international conversation.
Ready to take your business to the next level?
If our work with Nahla Summers has caught your eye, we’d love to hear from you.
Whether you’re launching a campaign, promoting a project, building your profile or looking to secure meaningful media coverage, our PR team can help bring your story to the right audience.
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We can’t wait to work together and create something truly remarkable.
