SAILING IN STYLE
THE BRIEF
Sailing in Style is a luxury travel brand offering bespoke sailing holidays around the breathtaking Greek islands. Every itinerary is carefully tailored to the individual, combining life on the water with unforgettable experiences such as hiking, horse riding, wine tasting and culinary tours.
As a brand built around personalised luxury and unforgettable adventures, Sailing in Style needed a visual identity that reflected the premium nature of its service. The challenge was to create a cohesive brand that captured the elegance, freedom and tranquillity of sailing whilst inspiring potential customers to imagine themselves exploring Greece’s crystal-clear waters.
The project extended far beyond a logo. Sailing in Style wanted a complete brand experience, from a memorable identity and engaging website through to beautifully designed printed materials that would leave a lasting impression wherever customers discovered the business.
WHAT WE DID
Our journey began with a complete brand refresh. We developed several bespoke logo concepts before creating a distinctive identity that perfectly reflected the brand’s personality. The chosen design combines elegant handwritten typography with a simple sailing boat illustration, whilst flowing wave-inspired details bring the entire logo together in a way that’s both sophisticated and memorable.
To further strengthen the brand, we created a custom handwritten font that gives Sailing in Style its own unique voice across every customer touchpoint, helping the business stand out in a competitive luxury travel market.
With the branding established, we designed and built a fully bespoke website that brings the Sailing in Style experience to life. Using stunning imagery, intuitive navigation and carefully crafted layouts, the site captures the excitement of planning a personalised sailing holiday whilst making it easy for visitors to explore destinations and enquire.
One of our favourite features is the interactive “Let’s Get To Know You” section, allowing visitors to build their ideal holiday experience from the very beginning. It reflects the personalised nature of the business and helps transform a simple enquiry into the start of a truly one-of-a-kind adventure.
To complete the brand experience, we also designed a premium brochure that mirrors the style and elegance of the website. Warm colour palettes, postcard-inspired layouts and full-page photography demonstrate the beauty of Greece, whilst subtle wave elements inspired by the logo create consistency throughout every page.
THE RESULTS
The finished project gave Sailing in Style a polished, premium brand identity that reflects the unforgettable experiences they create for every customer.
Improved brand consistency across digital and printed marketing materials.
Enhanced user experience through a bespoke, interactive website designed around customer journeys.
Branded assets created, including a bespoke logo, custom typography, website and premium brochure.
More importantly, Sailing in Style now has a cohesive visual identity that tells a story. From the first visit to the website through to browsing the brochure, every element works together to inspire confidence and excitement before guests even set sail.
The project demonstrates how thoughtful branding goes beyond simply looking good. By creating consistency across digital and print, we’ve helped Sailing in Style communicate the quality, personality and luxury of their service, giving potential customers a true taste of the experience that awaits them.
Ready to take your business to the next level?
If our work with Sailing in Style has caught your eye, we’d love to hear from you.
Whether you’re launching a new brand, refreshing your website, designing premium marketing materials or creating a cohesive identity that customers will remember, our team is here to help.
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We can’t wait to work together and create something truly remarkable.
