Warwick Arms
THE BRIEF
Located in the heart of historic Warwick, The Warwick Arms Hotel has long been a well-known destination for visitors, diners and locals alike. With its rich heritage and central location, the hotel already had plenty of character, but its visual identity didn’t fully reflect the quality of the experience waiting inside.
The team approached Truly looking for a refreshed brand identity that would celebrate the hotel’s history whilst giving it a cleaner, more contemporary feel. They wanted marketing materials that felt consistent, premium and instantly recognisable, helping them stand out in a competitive hospitality market.
From the logo through to printed materials and bespoke illustration, every element needed to work together to create a stronger, more memorable brand that guests would instantly connect with, both online and in person.
WHAT WE DID
Our first step was creating an entirely new logo that balanced heritage with modern design. We developed a custom identity that subtly integrates the letters ‘W’ and ‘A’, creating a distinctive mark that feels timeless whilst paying homage to the hotel’s long-standing history.
With the new branding established, we applied it across beautifully designed menus that feel both elegant and practical. Through carefully considered layouts, meticulously chosen typography and bespoke illustrations, we created menus that enhance the dining experience whilst reinforcing the Warwick Arms brand at every touchpoint.
One of the standout elements of the project was producing an illustration of the hotel’s iconic façade. More than just a decorative asset, the illustration instantly makes the building recognisable and gives the brand a unique visual feature that can be used across print, digital marketing and promotional materials.
Every design choice was made with consistency in mind, helping to create a polished customer experience from the moment guests discover the hotel through to the moment they sit down for a meal or overnight stay.
THE RESULTS
The refreshed branding has given The Warwick Arms Hotel a cohesive visual identity that reflects both its heritage and its modern ambitions.
Increase in brand consistency across printed and digital marketing materials.
Improvement in customer experience through professionally designed branded touchpoints.
New creative assets delivered, including a bespoke logo, menu designs and custom illustration.
Perhaps the biggest success has been creating a brand identity that feels unmistakably Warwick Arms. The new logo, illustration and supporting marketing materials work seamlessly together, helping the hotel leave a lasting impression on both new and returning guests.
By investing in thoughtful, high-quality design, Warwick Arms now has a visual identity that tells its story before customers even walk through the door. It’s proof that great branding isn’t just about looking good, it’s about creating recognition, building trust and making every interaction with your business feel memorable.
Ready to take your business to the next level?
If our work with The Warwick Arms Hotel has caught your eye, we’d love to hear from you.
Whether you’re looking to refresh your branding, create bespoke illustrations, design printed marketing materials or build a visual identity that truly reflects your business, our team is here to help.
Got questions or want to chat about your goals?
Reach out, we’re here to help.
We can’t wait to work together and create something truly remarkable.
