Helping Charities Grow Without The Big Marketing Budget This National Nonprofit Day

National Nonprofit Day takes place on the 17th August, giving us a chance to celebrate the charities and not-for-profit organisations doing important work every single day. Beyond the celebrations, it’s also a useful reminder of something we know all too well: even the most brilliant organisations need to be seen.

Supporting a great cause is one thing. Getting the right people to find it is another.

For many charities, marketing can feel like a difficult balancing act. Budgets are tight, teams are busy and every pound needs to work hard. That’s where National Nonprofit Day provides the perfect opportunity to look at the tools and support available to help your organisation reach further.

Make The Most Of National Nonprofit Day

Let’s start with something that sounds almost too good to be true: free Google advertising!

Google Ad Grants provides eligible organisations with up to £7,000 of in-kind Google Search advertising each month. It can help charities put their services, campaigns and causes in front of the people actively searching for them.

Imagine someone searching for volunteering opportunities in their local area, looking for a community service or wanting to support a particular cause. With a well-managed Ad Grants account, your organisation has the opportunity to appear at the forefront of those searches – and no, that doesn’t mean simply switching on a few adverts and hoping for the best.

That’s where having the right strategy behind your nonprofit day activity can make all the difference.

Where PR Comes In

Advertising gets you in front of people searching but PR gets people talking.

A strong PR story can take something happening within your organisation and turn it into something a journalist, publication or audience genuinely wants to hear about. That could be a new campaign, an inspiring volunteer, a fundraising milestone, a community project or an expert perspective on an issue your organisation understands inside out.

This is where our Charity Growth Package brings the two sides together.

We combine Google Ad Grant management with strategic PR support, helping charities and not-for-profit organisations build visibility through both search and earned media.

Our PR support includes press release drafting, media outreach, identifying potential stories, campaign support, messaging advice and reactive PR when an opportunity appears, because sometimes the best story isn’t the one you planned six months ago. It’s the thing that happened yesterday.

More Visibility. More Impact.

The aim isn’t to market for marketing’s sake. It’s about helping the right people discover what you do.

For one organisation, that might mean attracting new volunteers. For another, it could mean increasing donations or promoting an upcoming fundraising event. It could even mean helping someone who needs your services find you at exactly the right moment.

That’s why National Nonprofit Day is about more than simply saying thank you. It’s a chance to think about how your organisation can reach more people and make an even bigger difference.

We’ve already helped organisations unlock valuable Google advertising funding and create campaigns designed around real objectives, not vanity metrics.

So, if your charity or not-for-profit organisation could benefit from more awareness, more supporters and more opportunities to make an impact, perhaps National Nonprofit Day is the perfect time to take a fresh look at your marketing strategy.

Ready To Grow Your Organisation?

If you’re not sure if you’re eligible for Google Ad Grants, don’t worry, that’s where we come in.

Our team can help assess your eligibility, support your application, set up and manage your campaigns and provide ongoing optimisation and reporting. Alongside that, our PR team can help transform your stories, achievements and expertise into opportunities for meaningful coverage.

Your organisation is already doing something worth talking about, let’s make sure more people hear about it!

If you’re inspired by National Nonprofit Day and you’d like to find out how your charity or not-for-profit organisation could make the most of Google Ad Grants and strategic PR, get in touch via our online form or email info@wearetruly.co.uk. We’d love to help you reach more people, raise awareness and turn your marketing into meaningful impact.

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